002 / Editorial · E-commerce2026
Field Notes Co..
An indie publisher wanted commerce that read like their magazine - not the other way around.
- Client
- Field Notes Co.
- Role
- Design system, Shopify build
- Deliverables
- Brand refresh · Shopify Hydrogen · Editorial CMS
[ The challenge ]
Move 40+ SKUs and a long-form blog without flattening the editorial voice that built the audience.
[ The approach ]
We treated every product page as a feature story. Long reads, big quotes, slow scroll, then a quiet buy module at the end.
[ The result ]
Conversion held, AOV climbed, and readers started bookmarking product pages like articles.
[ Numbers ]
AOV
+41%
Pages / session
5.2
Returning visitors
+74%
[ Next project ]