004 / SaaS · Launch page2025
Tonic Labs.
A developer-facing tool that needed to feel sharp without slipping into the usual SaaS template look.
- Client
- Tonic Labs (YC W25)
- Role
- Launch site, motion
- Deliverables
- Launch page · Pricing · Docs theme
[ The challenge ]
Ship in three weeks. Don't look like every other YC site.
[ The approach ]
Brutalist editorial grid, mono everywhere, one piece of motion at the fold and nothing else competing for attention.
[ The result ]
Top 3 on Hacker News launch day, 8K signups in the first 72 hours.
[ Numbers ]
Signups (72h)
8,142
HN rank
#3
Page weight
94kb
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